●-- OPTIMISE ●-- ENGAGE ●-- CONVERT --●
2 months, online
4-6 hours per week
US$1,600 or get US$160 off with a referral
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Digital Marketing: Strategies, Models and Frameworks starting on 30 September 2022 .
We’ve sent you an email with enrolment next steps. If you’re ready to enrol now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
Apply before 29 September 2022 and avail early bird tuition assistance of USD 100.
Use code NUS100TA while applying.
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
Here are the specific digital marketing challenges you will better be able to address, after taking the programme:
132 Video Lectures
14 Assignments
21 Discussion Boards
6 Real-World Case Analysis
4 Guest Speaker Videos
Customer engagement strategies:
Paid advertising on platforms such as
Email marketing strategies
Digital marketing strategy framework
Examine the digital marketing strategies and success story of The Edison George Town, a boutique hotel in Penang, Malaysia.
Explore how L'Oréal Paris leveraged social listening and customer insights to develop and launch a new product.
Discuss how Giant Supermarket in Singapore used targeted, impactful content strategies to effectively reach and engage customers.
Take a look at why Dove's Campaign for Real Beauty failed in China and how Dove addressed the cultural beliefs and values of Chinese customers to successfully redesign and relaunch the campaign.
Discuss the significance of brand communities as a customer engagement strategy and how Porsche failed to leverage their own.
Study how Sungevity doubled its sales in a year by implementing marketing technology (MarTech) to automate the customer journey.
For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world.
Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.
NUS (Asia) 2022
(The NUS MBA)
Dr Doreen Kum
Ang Eu Gene
Dr Doreen Kum
Associate Professor, Marketing, NUS Business School
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses on marketing, education, and business to various audiences.
Doreen obtained a PhD from the National University of Singapore in 2003. Her research areas include marketing strategy, consumer behaviour, qualitative research, and pedagogy development.
Ang Eu Gene
Consultant/Trainer, NUS Business School
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last 12 years.
Eu Gene holds an MBA, Marketing from Nanyang Technological University, and BBA (1st class Honours), Business Administration from the National University of Singapore.
The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.
This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Learn how to identify the needs of and reach more customers, keep more customers engaged through effective engagement strategies, and determine the best metrics to accurately measure success. Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.
Southeast Asia digital advertising market is expected to grow nearly 14% and reach 15.35 billion by 2026.
of consumers say the experience a company provides is as important as its products and services.
You will learn the principles of online advertising through a real-world scenario in a simulated environment. Specifically, you will learn to:
● Write targeted social media ads
Group Chief Executive Officer of Gushcloud International
Principal Consultant & Founder, QED Consulting
Director, Global Product Marketing, Republic of Gamers, ASUS
— Jazel Tan, Manager, Sector Digitalisation & Transformation, National Council of Social Service
— Scott Strawn, Marketing & Technical Director, The Lincoln Electric Company
— Kasumi Oda, VP, Marketing, Catalyst Healthcare
— Nancy Oktavelia, Digital Marketing and Promotion, Rodalink Singapore
— Isabella Canlas , Social Media Officer, Fagokho Corporation
— Ling Seow Chang, Director, General Filter Pte Ltd
Read about participants who have completed the programme and shared their certificates on LinkedIn.
Click on the certificate to see what they have to say about the programme.
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
When you make the decision to further your professional development, you are not only making a commitment to your own career advancement, but to the success of your organisation. And because you’ll be enhancing the skills and knowledge you will use to impact the way you do business, asking your employer to help fund your continuing education is a smart move.
Receiving financial assistance from an employer is more common than you may think, but it can feel rather intimidating. To help, here are some simple steps you can follow to make the request:
Do Your Research
Prior to asking for financial assistance, you need to make sure you can justify your programme of choice and how it will enhance your work performance.
Showcase Tangible Benefits
Get specific—discuss with your employer how your newly gained expertise will directly improve a process, service, strategy or any other aspect of your organisation that needs improving.
Start the Conversation
Don’t wait for your employer to broach the subject and present you with potential professional development opportunities. Once you’ve finished your research, send your employer an email to set up a meeting to discuss the programme you have in mind.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.
Download BrochureFlexible payment options available.
