Digital Marketing: Strategies, Models and Frameworks

Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.

Here are the specific digital marketing challenges you will better be able to address, after taking the programme:

• Understand how the internet and social media impact consumer behaviour and expectations

• Identify opportunities to enhance the customer experience and engagement through customer journey mapping

• Leverage paid advertising to maximise reach, engagement and conversions on social media and search engine platforms

• Use digital marketing models, processes, frameworks, and analytics tools to develop strategies and measure success

• Describe the best practices and future of digital marketing

If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients that are based on digital marketing and analytics, you will benefit most from this programme. Representative roles and industries that can benefit include:

• Sales and marketing professionals and managers

• Brand and communications directors and managers

• Consultants in business and marketing, global marketing, marketing and communications, marketing management, and public relations

• Consumer-driven industries where digital marketing applications are critical, including banking and finance, healthcare, retail, IT products and services, advertising, healthcare, education, FMCG, and automotive.

When you make the decision to further your professional development, you are not only making a commitment to your own career advancement, but to the success of your organisation. And because you’ll be enhancing the skills and knowledge you will use to impact the way you do business, asking your employer to help fund your continuing education is a smart move.

Receiving financial assistance from an employer is more common than you may think, but it can feel rather intimidating. To help, here are some simple steps you can follow to make the request:

Do Your Research

Prior to asking for financial assistance, you need to make sure you can justify your programme of choice and how it will enhance your work performance.

Showcase Tangible Benefits

Get specific—discuss with your employer how your newly gained expertise will directly improve a process, service, strategy or any other aspect of your organisation that needs improving.

Start the Conversation

Don’t wait for your employer to broach the subject and present you with potential professional development opportunities. Once you’ve finished your research, send your employer an email to set up a meeting to discuss the programme you have in mind.

Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed. Emeritus provides the following career preparation services:

• Resume building videos

• Interview preparation videos

• Linkedln profile building videos

• Interview guidebooks

• Glossary of resume templates

Please note: NUS or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. NUS is not involved in any way and makes no commitments regarding the Career Services mentioned here

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.