Please note that the programme duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025, and for Chinese New Year from 28th Jan 2025 to 3rd Feb 2025.
Emeritus and NUS unite to offer an exclusive opportunity. Enrol before 11 October 2024 using this code: APAC150ALL8316 and get USD 150 program fee benefit. Limited seats available. Reserve your spot today!
Here are the specific digital marketing challenges you will better be able to address, after taking the programme:
Understand how the internet and social media impact consumer behaviour and expectations
Identify opportunities to enhance the customer experience and engagement through customer journey mapping
Leverage paid advertising to maximise reach, engagement and conversions on social media and search engine platforms
Use digital marketing models, processes, frameworks, and analytics tools to develop strategies and measure success
Describe the best practices and future of digital marketing
132+ Pre-Recorded Video Lectures* from NUS faculty with for self-paced learning interspersed with live lectures from renowned NUS faculty and industry practitioners
21+ Discussion Boards
10+ Assignments
6+ Real-World Case Analysis
3 Masterclass with Industry Experts (SEO, Content Marketing and Analytics)
2 Live Sessions with Faculty (Customer segmentation and AI tools) and 2 with Industry Experts (Mobile marketing and Generative AI)
1 Capstone project
Note:
The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Note:
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Digital consumer behaviour
Social media marketing
Paid marketing
Content marketing strategy
Digital optimisation
Email marketing
Digital marketing strategy
Artificial Intelligence in marketing
Associate Professor, Marketing, NUS Business School
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MS...
Lecturer, Marketing, NUS Business School
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,00...
Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients that are based on digital marketing and analytics, you will benefit most from this programme. Representative roles and industries that can benefit include:
Sales and marketing professionals and managers
Brand and communications directors and managers
Consultants in business and marketing, global marketing, marketing and communications, marketing management, and public relations
Consumer-driven industries where digital marketing applications are critical, including banking and finance, healthcare, retail, IT products and services, advertising, healthcare, education, FMCG, and automotive.
Digital marketing and transformation specialist; consultant and lecturer; helping brands to win in a changing world
2x Featured in entrepreneur.com | Top 30 Game-changers, India | 3M+ Reach | VC Scout, Proxy CEO
When you make the decision to further your professional development, you are not only making a commitment to your own career advancement, but to the success of your organisation. And because you’ll be enhancing the skills and knowledge you will use to impact the way you do business, asking your employer to help fund your continuing education is a smart move.
Receiving financial assistance from an employer is more common than you may think, but it can feel rather intimidating. To help, here are some simple steps you can follow to make the request:
Do Your Research
Prior to asking for financial assistance, you need to make sure you can justify your programme of choice and how it will enhance your work performance.
Showcase Tangible Benefits
Get specific—discuss with your employer how your newly gained expertise will directly improve a process, service, strategy or any other aspect of your organisation that needs improving.
Start the Conversation
Don’t wait for your employer to broach the subject and present you with potential professional development opportunities. Once you’ve finished your research, send your employer an email to set up a meeting to discuss the programme you have in mind.
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.
Note:
All certificate images are for illustrative purposes only and may be subject to change at the discretion of the NUS Business School.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings.
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed. Emeritus provides the following career preparation services:
Resume building videos
Interview preparation videos
Linkedln profile building videos
Interview guidebooks
Glossary of resume templates
Please note: NUS or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. NUS is not involved in any way and makes no commitments regarding the Career Services mentioned here
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Flexible payment options are available.
Starts On
Social Media Simulation
You will learn the principles of online advertising through a real-world scenario in a simulated environment. Specifically, you will learn to:
Write targeted social media ads
Create, promote and schedule content
Measure key performance indicators
Manage budgets