Batch 31
Digital Marketing: Strategies, Models and Frameworks
Accelerate your Digital Marketing Career
- Learn Comprehensive Digital Marketing Skills
- AI and Gen AI Masterclasses by Faculty and Industry Experts
- Certification from Asia’s Leading Business School
- Capstone Project
Lunar New Year Enrolment Benefit
As we usher in the Lunar New Year, invest in your growth and gain a competitive edge. We’re delighted to offer an enrolment benefit of USD 140 for learners enrolling before Invalid liquid dataWith limited seats available, we encourage you to book your spot soon.
What Will This Programme Do For You?
Here are the specific digital marketing challenges you will better be able to address, after taking the programme:
Understand how the internet and social media impact consumer behaviour and expectations
Identify opportunities to enhance the customer experience and engagement through customer journey mapping
Leverage paid advertising to maximise reach, engagement and conversions on social media and search engine platforms
Use digital marketing models, processes, frameworks, and analytics tools to develop strategies and measure success
Describe the best practices and future of digital marketing
Programme Highlights
This programme analyses the impact of the internet on consumer behaviour and dives into the strategies and tactics used to connect with customers through digital marketing channels and measure the success via key metrics.
130+ pre-recorded videos by NUS faculty with interspersed live sessions
20+ moderated discussion boards for peer learning and brainstorming
10+ graded assignments to apply key marketing and analytics concepts
5+ case study discussions for real-world marketing and analytics learning
Faculty-led sessions on segmentation and personas and AI driven SEO
5+ sessions on topics including AI and gen AI and future of marketing
Final capstone project integrating key tools and strategic marketing skills
6+ Office hours with programme leaders for concept clarification
Note:
The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty and Industry experts. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Programme Modules
Impact of digitisation on marketing and resulting opportunities
Changes in digital consumer behaviours and ways to manage them
Buyer personas
Customer journey mapping
Engaging customers through paid, owned and earned media
Content strategies for each phase of the digital marketing funnel
Customer Segmentation
Customer engagement strategies:
Build brand clarity
Get on social media
Create and curate content
Personalise customer experiences
Leverage brand communities
Paid campaign goals
Landing page optimisation principles
Post-conversion marketing strategy
Paid advertising on platforms such as - Google, Facebook, YouTube, Instagram, WhatsApp and LinkedIn
Email marketing strategies
Framework for digital marketing measurements and identifying the right metrics
Digital marketing ROI
Marketing experiments
Multi-attribution tracking
Digital marketing strategy framework
Preparation
Objectives
People, process and technology
Plan
Execution
Review
Role of marketing in generating business growth
Outlook for the future in marketing
Marketing technology
AI in marketing
Marketing to gen Zs
Generative AI
Apply your learning to solve real-world business challenges in an intensive capstone project designed to integrate key tools and strategic marketing skills for executive-level decision-making.
Note:
*This programme is primarily self-paced online with some live sessions conducted by programme faculty and Industry experts. The availability of post-session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel of distinguished industry practitioners who will conduct live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Additional Live Online Sessions
Segmentation and Buyer Persona
Live Session by NUS Business School Faculty
AI for Predictive SEO and Keyword Strategy GenAI Content Creation for SEO Optimisation
Live Session by NUS Business School Faculty
Leveraging AI for Omnichannel Personalisation GenAI-Powered Email & Content Marketing Automation
Live Session by Emeritus Programme Leader
AI in Social Listening & Engagement. GenAI for TikTok Content Creation & Trend Spotting
Live Session by Emeritus Programme Leader
The Future of Marketing: GenAI & Ethical AI Use Emerging Trends – Native AI, AI Agents, TikTok AI and Synthetic Media
Live Session by Emeritus Programme Leader
Web Analytics
Live Session by Emeritus Programme Leader
Content Creation
Live Session by Emeritus Programme Leader
Mobile Marketing
Live Session by Emeritus Programme Leader
Note** 1. The schedule for additional live online sessions is subject to change based on the availability of the NUS Faculty and the Emeritus Programme Leader. Participants will be notified in advance of any alterations.
Key Skills
Digital consumer behaviour
Social media marketing
Paid marketing
Content marketing strategy
Digital optimisation
Email marketing
Digital marketing strategy
Artificial Intelligence in marketing
Case-studies
The Edison Hotel
Examine the digital marketing strategies and success story of The Edison George Town, a boutique hotel in Penang, Malaysia.
L'Oréal Paris
Explore how L'Oréal Paris leveraged social listening and customer insights to develop and launch a new product.
Giant Supermarket
Discuss how Giant Supermarket in Singapore used targeted, impactful content strategies to effectively reach and engage customers.
Dove
Take a look at why Dove's Campaign for Real Beauty failed in China and how Dove addressed the cultural beliefs and values of Chinese customers to successfully redesign and relaunch the campaign.
Porsche
Discuss the significance of brand communities as a customer engagement strategy and how Porsche failed to leverage their own.
Sungevity
Study how Sungevity doubled its sales in a year by implementing marketing technology (MarTech) to automate the customer journey.
About NUS Business School
For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world.
Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.
1st
8th
Programme Faculty
Associate Professor, Marketing, NUS Business School
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MS...
Lecturer, Marketing, NUS Business School
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,00...
Note: Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
Why Enrol for the Programme?
The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.
This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Participants will be exposed to current and the upcoming trends including Artificial Intelligence in the digital marketing landscape via recorded video lectures and live sessions by faculty and industry experts, peer discussions, real world case studies and examples, tools and more throughout the programme.
up to 25%
Note: *The schedule of live sessions and profile of Industry experts is subject to change and confirmation will be provided post programme start.
Who is this programme for?
If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients that are based on digital marketing and analytics, you will benefit most from this programme. Representative roles and industries that can benefit include:
Sales and marketing professionals and managers
Brand and communications directors and managers
Consultants in business and marketing, global marketing, marketing and communications, marketing management, and public relations
Consumer-driven industries where digital marketing applications are critical, including banking and finance, healthcare, retail, IT products and services, advertising, healthcare, education, FMCG, and automotive.
Industry Experts
Digital marketing and transformation specialist; consultant and lecturer; helping brands to win in a changing world
2x Featured in entrepreneur.com | Top 30 Game-changers, India | 3M+ Reach | VC Scout, Proxy CEO
Programme Testimonials
Seeking Employer Assistance
When you make the decision to further your professional development, you are not only making a commitment to your own career advancement, but to the success of your organisation. And because you’ll be enhancing the skills and knowledge you will use to impact the way you do business, asking your employer to help fund your continuing education is a smart move.
Receiving financial assistance from an employer is more common than you may think, but it can feel rather intimidating. To help, here are some simple steps you can follow to make the request:
Do Your Research
Prior to asking for financial assistance, you need to make sure you can justify your programme of choice and how it will enhance your work performance.
Showcase Tangible Benefits
Get specific—discuss with your employer how your newly gained expertise will directly improve a process, service, strategy or any other aspect of your organisation that needs improving.
Start the Conversation
Don’t wait for your employer to broach the subject and present you with potential professional development opportunities. Once you’ve finished your research, send your employer an email to set up a meeting to discuss the programme you have in mind.
Past Participant Profiles
Countries
Work Experience
Industries
Certificate
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.
Note:
All certificate images are for illustrative purposes only and may be subject to change at the discretion of the NUS Business School.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings.
Emeritus Career Services
Stepping into a business leadership career requires a variety of job-ready skills. Below given services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed. Emeritus provides the following career preparation services:
Resume building videos
Interview preparation videos
Linkedln profile building videos
Interview guidebooks
Glossary of resume templates
Please note: NUS or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. NUS is not involved in any way and makes no commitments regarding the Career Services mentioned here
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQs
This digital marketing course by NUS Business School teaches you to build effective marketing strategies using industry-relevant tools, frameworks, and case studies. It blends insights into digital media marketing, social media and marketing, content and marketing, and online marketing strategy to equip professionals for success in today’s digital economy.
The programme is a fully online digital marketing course, featuring recorded lectures, live sessions, hands-on assignments, and a capstone project. This flexible structure enables learners to study while working full-time.
This course is ideal for marketers, entrepreneurs, and business professionals who want to advance their careers by mastering digital marketing strategies and tactics. It’s also suited for those looking to break into internet marketing or start their own online marketing business.
Topics include online marketing strategies, SEO, social media engagement, paid advertising, digital transformation, and analytics. You'll master digital marketing strategy, content marketing, social media marketing, internet marketing, performance marketing, and more. The course also teaches data analytics and customer-centric planning.
Yes, this is a digital marketing short course designed to be completed in three months (4-6 hours per week). It offers an accelerated and practical approach for learners looking to quickly build or sharpen their digital marketing skills.
Upon successful completion, participants receive a digital marketing certificate from NUS Business School. This online programme is also recognized as part of broader digital marketing certificate programs and can strengthen your resume globally.
The full programme fee is US$1,950. Payment plans may be available upon request. es, financing options, including installment payments, are available for this online marketing course. Contact a programme advisor for details.
We encourage learners to complete the course to fully understand the concepts and derive valuable learning outcomes. However, if you still choose to withdraw, you may request a full refund within 7 days of payment or 14 days after course commencement — whichever comes later. After this period, the course fee becomes non-refundable.
This programme stands out due to its comprehensive curriculum, integration of real-world case studies, and the prestige of NUS Business School. The NUS Business School’s programme is a premium option among digital marketing certificate programs, as it is structured around strategic models and taught by globally recognized faculty. It combines academic rigor with practical insights, making it one of the best digital marketing courses available.
Yes, by learning customer acquisition, funnel optimization, and ROI analysis, participants gain insights that are especially useful for running an online marketing business.
Yes. The course includes hands-on social media and marketing exercises, covering platforms like Facebook, LinkedIn, and Instagram, and how to use them effectively in campaigns.
It’s a blended format. While most of the digital marketing online course content is self-paced, it also includes live faculty sessions for real-time engagement.
Participants can access weekly office hours with programme leaders, discussion boards for peer learning, and support from industry practitioners for assignments and concept clarification.
Absolutely. The programme is designed to provide practical skills and knowledge that can be directly applied to real-world marketing challenges, enhancing your effectiveness in your current role.
Yes, the programme offers valuable insights into online marketing strategies and tools that can help entrepreneurs and small business owners effectively promote their products or services in the digital space.
The capstone project allows participants to integrate and apply the knowledge and skills acquired throughout the programme to a comprehensive digital marketing strategy, simulating real-world business scenarios.
Access to course materials post-completion may vary. Participants are encouraged to check with the programme administrators regarding the duration of access to materials.
Interested individuals can apply through the official programme website by filling out the application form and submitting the required information.
Prospective participants can find reviews and testimonials on the official programme website or by downloading the brochure from the official website. The participants can also search for NUS Business School’s digital marketing course reviews online to gain insights from past participants.
Yes, the programme includes 5 masterclasses by industry experts and 2 live sessions led by NUS faculty, offering participants the opportunity to engage directly with leaders in the field and deepen their understanding of digital marketing strategy through real-world insights.
The programme includes 130+ pre-recorded video lectures by NUS faculty, complemented by interspersed live sessions for real-time engagement. It also features 20+ discussion boards to encourage peer learning, collaboration, and the exchange of ideas among participants.
The programme includes 2 faculty-led live sessions that focus on cutting-edge topics such as AI marketing tools, customer segmentation, and developing marketing personas, helping participants apply digital marketing strategies in real-world scenarios.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
Starts On
Social Media Simulation
You will learn the principles of online advertising through a real-world scenario in a simulated environment. Specifically, you will learn to:
Write targeted social media ads
Create, promote and schedule content
Measure key performance indicators
Manage budgets