The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Develop a critical problem-solving approach to introduce, re-invent & innovate products
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TBD
2 months, online
4-6 hours per week
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistApply today and avail tuition assistance of USD 100. Use code NUS100TA while applying.
Have a chat with us - +65 3138 5595 (Monday-Friday) (11:30 AM - 06:30 PM Singapore time)
Sarah Cheah
Faculty at NUS Business School
Sarah Cheah is an Associate Professor for the Department of Management and Organisation at NUS Business School. She also serves as a Scientific Panel Member for The International Society for Professional Innovation Management, the oldest, largest and most active international innovation network in the world. Sarah Cheah has been an adjunct associate professor at NUS for more than 15 years, teaching programmes on technopreneurship, business administration, business analytics, and design thinking and innovation.
Her research areas include technological foresight and futures, R&D commercialisation, early-stage technology development, entrepreneurship, national innovation system and technological and open innovation. Sarah Cheah has participated in nearly 20 speaking engagements, collaborating with leading industry experts and presenting her research on business and innovation, among other topics of interest, at conferences worldwide. She has contributed articles to top-tier journals—including Jurimetrics: The Journal of Law, Science and Technology; Asian Research Policy; and Sustainability—and has also written books on entrepreneurship, innovation, design thinking and strategic foresight. Sarah Cheah holds a PhD in Business and Management from the University of South Australia.
Take a closer look at how Indra Nooyi, PepsiCo's former CEO, adopted design thinking to transform PepsiCo, improve the customer experience, and define competitive advantage.
Explore how StarHub applied design thinking and innovation in the launch of Smart Retail Solutions, a cloud-based enterprise business intelligence software for small and medium retailers in the food and beverage industry.
Discuss how Suning Commerce Group, a leading non-government retailer in China, tailored their solutions to address users' needs and pain points and create value.
Study how Microsoft used inclusive design to draw insights from a multitude of perspectives and create innovative, successful products.
Examine how P&G incorporated customer-centric innovation and design thinking in its organisation's DNA to transform their business models and turn the tide of product commoditization.
Video Lectures
Discussion Boards
Pre-recorded Roleplay
Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.
Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.
Design-driven companies have outperformed the S&P Index by 219% over 10 years.
Companies that foster creativity enjoy 1.5 times greater market share.
Vice President, Global Skin Care at Procter & Gamble
Front End Innovation and Partnerships Team, Nestlé
Vice President, Head of Design, Philips Asia, Head of Government & Public Affairs, Philips Singapore
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.
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